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Fine jewelry shouldn't be so serious. - Emily Dowling Williams

Be balances excellence and quality with playfulness and surprise. It’s a tempting combo that captivates traditional clientele and the boldest of trend-seekers.

Owner Emily Dowling Williams’ fearless pursuit of what ignites her — and what she predicts will ignite others — is the driving influence in how she curates Be’s collection from the most talented jewelry designers in the world. She thinks beyond many designers’ “best-sellers” to create a super interesting, truly one-of-a-kind collection.

There is nothing precious about exploring precious gems at Be.

Be creates a wonderfully mesmerizing experience that is at once engaging and totally relaxed. Clients are encouraged to have fun with the sparkle, turning the notion of the traditional fine jewelry establishment on its head. The Be team lives by the idea that jewelry should be worn and enjoyed every day, not just tucked away in a jewelry box for a special occasion. (But, like, who doesn't love a black-tie moment?)


Be On Park is housed in a location that has been the cornerstone of fine jewelry in Winter Park for decades; a harmony of history and novelty. 152 S. Park Avenue is home to the Pioneer building, one of the most historic buildings in Winter Park, Florida that boasts refined architectural details and with a closer look, beautiful seasonal window displays.

The discerning customer will recognize renowned collections from Roberto CoinKwiatFred LeightonMoritz GlikZydoMonica Rich KosannGurhanSethi CouturePenny PrevilleElizabeth Locke, and more.

Owner, entrepreneur, and designer Emily Williams brings style, grace, a sharp eye for design, and a passion for color to Be On Park. Each treasure is meticulously hand-curated by the owner herself. It is Be On Park’s philosophy that jewelry should be worn and enjoyed every day, not just tucked away in our jewelry box for a special occasion. Thus, the “Exceptional Everyday Luxury” mantra was born, reflected throughout the storefront in the beautiful designs, fine art, and gifts that grace the cases and walls of Be On Park.

Learn more about our sister store, Clementine, featuring fine china, tableware, hostess and registry gifts located at 271 N Pennsylvania Ave, Winter Park, FL 32789. Clementine is a visual feast of color and pattern which offers high end brands of fine china and crystal like Herend, Ginori and Juliska, plus a wide selection of everyday tableware, accessories and linens.


There are a number of organizations we are passionate about. Be On Park believes in giving back generously to the community. We focus our efforts on key organizations to make a significant impact. Learn more about each philanthropic endeavor below.

Foundation for Foster Children
One Purse
Head & Neck Cancer Alliance
American Cancer Society Cattle Baron's Ball
Make-A-Wish Wishmaker's Ball
Parkinson Association of Central Florida
Support Our Scholars
Juvenile Diabetes Research Foundation


152 S Park Ave, Winter Park,
FL 32789

Store Hours
Open Monday-Saturday 10-5

Use coupon code WELCOME10 for 10% off your first order.


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